its hot!!

OK so weather change is here and i have already fallen prey to the viral owing to the sudden weather change... i mean as far as i remember...i was wrapped up in my woolens last week...and today m sitting in my cotton t-shirt writing this blog, but besides the weather change what i have also noticed is the sudden change in surroundings and television. with summers round the corner  everything and i mean everything has geared up for the upcoming heat. Now, when u switch on the TV u see that cold cream adds have been replaced by the stupendous range of sunscreens, the itch guard talc rules the TV and even lemon seems to be the king of beverages now.... i mean with all "nimboo pani" ads making frequent rounds on television, one seems to think that ways. but this transition  is not restricted to televisions only...these days when u open up a magazine u will find that  coconut water articles have replaced the green tea ones,  malls have now switched from central heaters to central air conditioner, and girls have shed their sweaters and coats to unleash their colorful floral chiffon dresses.

with everyone adapting to new weather how can our brands and channels stay behind???? so the kids TV channels are making new schemes to en-cash upon the upcoming summer holidays. According to the GM and VP of cartoon network, the channel will be introducing various activities for kids, one of which is an event where in kids will be asked to draw their superhero...and this would mean active participation of kids which  will help in  promoting  the channel...... while the other channels are also not behind...they have all new cartoon series lined up for summers.  Now coming to the brands., then be it electronics, fashion or cosmetics, no one is lagging in this race. while on one side SAMSUNG has planned to increase its AC produce.. the PANASONIC on the other side has launched its all new AC range called CUBA with automatic motion sensory system to aid power saving.even  the cosmetic brands have launched all new range of products designed specially for summers... one of which is the new lemon grass and cucumber sun expert range by LAKME.... and the new refreshing anti-perspirants by Dove. besides this, owing to scorching heat of INDIA, various apparel retailers and manufacturers are also ready to introduce in the market  an all new fabric that keeps the body temperature down by 5 degree and has anti-bacterial properties....seems like everyone is charged up..and no one wants to cool down this summer.....

while talking about summers, how can we forget fresh juices, fruits and soft-drinks? for some the season is like a torture by sun.... but for the soft drink and juice industry, its the time of merry making... so u get  a magnanimous variety of soft drinks and juices lined upon  the shelves of your supermarket only to put you in deli-ma of what to buy and what not to buy.... 

so with so much heat in the market and much more to come by our mighty  sun.... r u ready to get HOT????